Welcome to the 10th Young Entrepreneurs Corner to be held on 25th June 2015 at KICC, TIN TIN from 5:00pm to 9:00pm.
The theme for this month is “Story telling for small businesses”
Many times entrepreneurs at some point have to convince people that what they are doing is important and why they should join, buy from their company, invest or write about their company. So what does storytelling have to do with a business? Everything! If an entrepreneur can’t properly convey a story then his/her products or services are not going to appeal to the target audience.
Storytelling in business therefore is an effective force for allowing brands to spread in a meaningful and authentic way. Business storytelling is an ‘art’ and every business needs a great story to hook their audience. At this event, participants will learn;
• Importance of Storytelling in Business
• How to Use Storytelling in your Business
• Mistakes to avoid when using storytelling in business
Key Note Speakers
Carole Kimutai
is a master storyteller who has a passionate love affair with words. She wears many hats; she is the Managing Editor of the MANAGEMENT magazine – a monthly East African business and leadership publication. She is also a regular contributor to local and international publications notably Nation, Forbes Africa, BizCommunity.com.
Her love for storytelling extends to social media platforms Twitter and Facebook where she shares her observations with thousands of online followers. Carole is currently the Content Director of Genesis Technologies Company and the Managing Editor of www.tuko.co.ke. An alumni of the Kenya Institute of Mass Communication, Carole has a BSc. in Communication and Journalism from Moi University and an MA New Media and Society from Leicester University (UK). She loves reading, travelling and playing golf.
Roshan Paul
is the co-founder and CEO of the Amani Institute, a new model of higher education that develops talent to solve 21st-century problems. Born in Bangalore, India, Roshan has a Master’s in Public Policy from the Harvard Kennedy School, a Bachelor’s in International Political Economy from Davidson College (a degree he self-designed), and a certificate in Creative Leadership as one of the founding participants of The Amsterdam School for Creative Leadership.
He has guest-lectured at over twenty universities in the United States and Europe, including Harvard, Georgetown, Johns Hopkins SAIS, and HEC Business School Paris, and has served on the Advisory Boards of several organizations working in peace building and education.
His writing has been published in Forbes, the Stanford Social Innovation Review, MIT’s Inn
Ken Oloo
is the Founder of Filamujuani (“Films in the Sun” in Swahili) which trains and mentors students from informal settlements to tell their own stories using video and photography.
He is also a director of Zindua Ltd, a social enterprise that creates television shows, commercials and documentaries. Ken holds a Bachelor’s Degree in Mass Communications from Daystar University and is pursuing a Master’s Degree in Entrepreneurship for Jomo Kenyatta University of Agriculture and Technology.
Mukuria Lucy Wairimu
is a practicing counseling Psychologist. An innovator who accepts no boundaries on matters mental that’s touching lives through technology, client assistance programs and advocacy.
Her purpose is to interrupt the further suffering from mental – ill health by any man, woman and child.
Mukuria is an Acumem East Africa fellow 2014 and author of the book Mutenyo and friends – preserving traditional play series 1. She Holds a Masters Degree in Counseling Psychology from USIU-A.
